How to Optimize Pictures to Boost Sunglass Sales
Pictures are very important for online shopping. It's hard to sell things like sunglasses without showing what they look like. If you've visited our website Fasely Wholesale, you may have seen that we have lots of pictures. You might also notice that we use these pictures in a similar way everywhere on our site. This is done on purpose.
Now, think about this: Are you using pictures to help sell more sunglasses?
People really like looking at pictures. Our brains can understand pictures much faster than words! We see something, and super fast, our brain decides what it thinks. So, when it comes to selling sunglasses online, the way you use pictures matters a lot for making sales. It's just how it works.
SHOW PICTURES OF PEOPLE USING SUNGLASSES
When you visit our Fasely Wholesale site for sunglasses, we greet you with pictures at the homepage. These aren't just simple product shots; they show people enjoying life with sunglasses on. You're not just selling sunglasses, but a whole lifestyle. Add a few lifestyle pics on your homepage too, and if you have sections for men's or women's glasses, start each with a lifestyle image.
KEEP IT SIMPLE WITH WHITE BACKGROUNDS
For the product pages, use white backgrounds in your photos. This makes the sunglasses pop and avoids color problems. Also, learn to add shadows in your photo editing software. Shadows give a 3D feel to the pictures and look great on white.
OFFER DIFFERENT VIEWS OF SUNGLASSES
If possible, based on how many items you sell, upload lots of pictures showing sunglasses from many angles. The more looks your customers get, the better they'll like what they see. If you can't do many pictures for each pair, then make sure the one picture you use is clear and shows the sunglasses from the best angle.
MAKE PICTURES BETTER FOR SEARCH ENGINES
Remember to make your pictures easy for search engines to find. Use a name for each picture file that describes what the sunglasses are about. Add special info (called meta data) that search engines like Google need to understand the picture - you can do this when you edit the photos. Always save your pictures as JPEGs and make them smaller, under 2MB, by compressing them. This keeps your website loading fast.
ZOOM FUNCTION ENABLED
Customers want to see the details of the sunglasses before they buy. Enable a zoom function on your website that lets users get a closer look at the frames, lenses, and any unique features. This feature can significantly enhance customer trust and reduce the likelihood of returns due to unexpected details.
VIDEO DEMONSTRATIONS
Consider incorporating video demonstrations into your product pages. Videos allow customers to see how the sunglasses look when worn and can showcase their fit, style, and any special functions (like transition lenses). Keep videos short, engaging, and informative to capture attention and provide value to potential buyers. Video content tends to increase conversion rates and sets your e-commerce site apart from competitors relying solely on static images.
We use lots of pictures to sell our sunglasses in bulk, so we work hard on them. You should also spend time on your pictures because they are the strongest way to sell things on your online store. Pictures aren't just for decoration; they help you sell more!
